Co-op Ads
Situation: A Fortune 100 tech company launched a co-operative ad partnership. They needed to know which of the ads was most effective heading into phase two of the media execution. Results: Ace Scores...
View ArticleHaving It All
Situation: Sales events are key for auto makers. The primary sales event marketing tactic is high reach, high frequency advertising. This, however, is expensive. Results: One marketer analyzed Ace...
View ArticleSelling Summer
Situation: In Q1 2010 the auto industry was struggling: manufacturers bomboarded the marketplace with ad messages Consumers, however were responding with “that ad looks like just another car ad”....
View ArticleMulti vs. Single Message Ads
Situation: In Q1 2010 the auto industry was struggling: manufacturers bomboarded the marketplace with ad messages Consumers, however were responding with “that ad looks like just another car ad”....
View ArticleRollback
Situation: Walmart enjoyed record performance during the peak of the Great Recession The ads focused on heroes – The Savers. Ads featured stocked cupboards, full grocery bags, and shoppers showing...
View ArticleDo Men Prefer Blondes?
Situation: Pantene recently launched two very similar ads for their Custom Solutions Hair Products. Both ads had the same voiceover, same visuals of the product, same customized shampoo by hair type,...
View ArticleBrand X
Situation: The automotive industry relies on the impact that their brand image has on consumer attitude and behavior Ace Metrix tested the linkage between the contents of an ad and the brand name...
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Polarity
GOAL To reach men and build brand awareness by running in the highest rated programs. ACE SCORE Men: 370 (Norm430) Women: 436 RESULTS The ad was a montage intended to convey a home’s financial,...
View ArticleCase Studies
Today’s Chief Marketing Officers are under pressure to deliver results. Budgets have been slashed and competition is fierce. Old tools and expensive methodologies no longer suffice. Marketers must...
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